All of them are from existing riders.The motorcycle maker is not the only company investing in battery-powered transportation. All of them are from existing riders.The dealers Reuters spoke with account for little over a quarter of LiveWire dealerships and are spread across Wisconsin, Illinois, Indiana, Ohio, Michigan, California, Nevada, New Jersey and New York. As its tattooed, baby-boomer base ages, the Milwaukee-based company is finding it challenging to woo new customers. Harley has for years failed to increase sales in the United States, its top market accounting for more than half of its motorcycles sold. In an interview with CNBC television in May, Levatich called LiveWire “one of the best engineered products on the market” and said it was worth its price. millennial motorcyclists, published in February by the Motorcycle Industry Council, found 69% of the riders interested in electric motorcycles. Harley’s dealers said they are getting inquiries from young customers, but are struggling to translate them into sales.
In an interview with Reuters in February 2018, Levatich said the bike would help address Harley’s demographic problem.Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and more China Wholesale electric mountain bike environmentally conscious riders to reverse declining U.Tougher emissions rules in Europe, China and the United States are forcing auto companies to switch to electrified models.Harley is not offering any discount or incentives to push the sales, said the dealers.Harley declined to comment on LiveWire preorders. However, the bulk of the orders are coming in from existing and old riders, according to interviews with 40 of the 150 dealerships nationwide that are carrying the bike this year. sales. The sleek sport bike has been available for preorder in the United States since January.“Interest is very high,” said a sales manager at a New Jersey-based dealership, who declined to be named because he was not authorized to speak to media. His store has received four preorders for the bike. Gary Jon Prough, general sales manager at a dealership in Countryside, Illinois, said the vast majority of millennials cannot afford the bike as LiveWire is targeted at young and affluent customers with incomes above USD100,000 a year.
(Photo: AP)Harley-Davidson Inc is betting on electric motorcycles to attract the next generation of younger and more environmentally conscious riders to reverse declining U.“It is more about the next century than the last century,” he said at the time. Harley declined to comment on LiveWire preorders. A survey of U.The preorders, thus far, have belied those hopes, according to the dealers. “It is more about the next century than the last century,” he said at the time. The motorcycle maker is not the only company investing in battery-powered transportation. As its tattooed, baby-boomer base ages, the Milwaukee-based company is finding it challenging to woo new customers. U.
留言列表
